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Notes from
the work.

What we learn embedding with teams: where AI earns its place, where it doesn’t, and how the work actually moves.

All posts

  1. September 30, 2026

    Where AI doesn’t belong in your operation

    Most work in a business is better served by a rule, software or a person than by a model. How we decide, and where AI earns its place.

    Playbook4 min read

  2. September 29, 2026

    What a forward-deployed engineer actually does

    Not a consultant with a slide deck, not a contractor waiting for tickets: an engineer who works where the work happens and ships in pieces people can use.

    Field notes2 min read

  3. May 28, 2026

    You don’t have a software problem. You have ten tools that don’t talk.

    The real cost of a disconnected software stack isn’t the subscriptions. It’s the re-keying, the swivel-chair operations, and the data you don’t actually own.

    Field notes2 min read

  4. May 22, 2026

    Buy, build, or own: the third option

    Off-the-shelf software rents you a generic fit; a custom build can strand you after launch. The third option is software you own, fitted to you and kept alive.

    Teardowns3 min read

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