Leggero builds pediatric wheelchairs and adaptive strollers and sells them through a network of dealers. The site, the quotes, the orders and the back office used to be separate places connected by email. Now they are one system.
The problem
Dealers quoted and ordered through a legacy tool that didn’t match how Leggero actually prices, so the real work happened over email and the phone. Nothing connected the website to the quotes, the orders or the back office, and the team re-keyed the same information between them.
What we built
- The public site. Every model, walked around from every angle, with its real adjustable ranges, its colorways and a map of the providers who carry it. Every inquiry lands in the console.
- An online configurator. The product’s real option rules (frame, seating, finishes, accessories) in the buyer’s hands, with pricing that updates as they build.
- A dealer portal. Dealers configure, quote, order and track without a phone call.
- An operations console. Orders, quotes, the lead inbox, the catalog, the provider map and team access, all writing to one source of truth.
- Ask Leggero. An advisor that answers questions from families and clinicians using the catalog, and hands off to a person, with the conversation attached, when it should.
Where AI is, and isn’t
Pricing a configuration
Rule
A dealer quote has to be exactly right, every time. Option rules and pricing tiers are code.
Quotes, orders and the catalog
Software
One system of record the site, the portal and the console all read from.
Which chair fits my child?
Model
Open questions in plain language, answered from the catalog rather than from memory.
Insurance, fitting, a specific child
Person
The advisor offers a callback and sends the conversation along, so no one starts over.
